WRK 04/08

CLIENT

Free a Girl

ROLE

Design

Going far beyond the traditional ad campaign for India’s burgeoning ‘Free a Girl Movement’ with its work to create a School for Justice where the victims of child prostitution in India are taught law, enabling them to prosecute the criminals responsible. This radical approach taken to help raise awareness about child prostitution in India for the movement is both a solution to a problem as well as a communications idea to boost its profile.

Website: free a girl

Helping victims of child prostitution become lawyers and prosecutors so they can bring those responsible to justice.

The role of design was to establish a credible visual identity focused on the law and educational system.

Website

( click for fullscreen )

Credits

EXECUTIVE CREATIVE DIRECTOR:
Bas Korsten, Marcel Hartog
CREATIVE DIRECTOR:
Friso Ludenhoff (concept),
Maarten Vrouwes (concept)
CREATIVE ART:
Maarten Vrouwes, Guney Soykan
CREATIVE COPY:
Friso Ludenhoff
EDITOR:
Tim Arnold
VISUAL DESIGNERS:
Robert Harrison, Ronald Mica
BUSINESS DIRECTOR:
Erik-Jan Koense
PR DIRECTOR:
Jessica Hartley
CONNECTION STRATEGIST:
Angelique Schreuders
STRATEGIST:
Lex Noteboom
JUNIOR STRATEGIST:
Lisse Mastenbroek
ACTIVATION DIRECTOR:
Vera Korsten
SENIOR CONCEPT PRODUCER:
Catherine van Acker
CONCEPT PRODUCER:
Linda Jansen
PRODUCER:
Sanne Kragten
SCREEN PRODUCER:
Lotte de Rooij
PRODUCER DIGITAL:
Reinier Slothouber
PRODUCER DIGITAL:
Sandra Balke

Awards

D&AD Impact - Education: Black Pencil
D&AD Impact - Humanitarian Aid: Wood Pencil
D&AD - Integrated: Graphite Pencil
Cannes Lions - Direct: Gold Lion, Shortlist
Cannes Lions - Titanium: Shortlist
Cannes Lions - Outdoor: 2 Shortlists
Cannes Lions - PR: Shortlist
Cannes Lions - Glass: Shortlist
LIA - Non-Traditional: 2 Golds
Epica - PR: Silver
Epica - Media Innovation, Altenative Media: Bronze
Spikes Asia - Promo & Activation: Silver
Spikes Asia - Direct: Silver, Bronze
Creativity Awards - Best Work For Good: Finalist
The Sabre Awards South Asia - Not for Profit: Gold
ADCN - Integrated: Nomination
ADCN - PR & Influencer: Nomination
ADCN - Brand Activation & Experience: Nomination
ADCN - Next: Nomination
ADCN - Craft: Nomination