WRK 04/08
CLIENT
Free A Girl
ROLE
Visual Design
India has the most underage girls in prostitution in the world. Despite the magnitude of the problem, the amount of prosecutions against the criminals involved is incredibly low. Because of the reason that the perpetrators are not being punished, these crimes keep on happening. The School for Justice is a radical yet tangible solution to this deeply rooted problem. The aim of the school is to educate girls rescued from child prostitution to become lawyers and prosecutors with the power to take action against the criminals that once owned them
Helping victims of child prostitution become lawyers and prosecutors so they can bring those responsible to justice.
The role of design was to establish a credible visual identity focused on the law and educational system.
Website
( click for fullscreen )
Credits
EXECUTIVE CREATIVE DIRECTOR:
Bas Korsten, Marcel Hartog
CREATIVE DIRECTOR:
Friso Ludenhoff (concept),
Maarten Vrouwes (concept)
CREATIVE ART:
Maarten Vrouwes, Guney Soykan
CREATIVE COPY:
Friso Ludenhoff
EDITOR:
Tim Arnold
VISUAL DESIGNERS:
Robert Harrison, Ronald Mica
BUSINESS DIRECTOR:
Erik-Jan Koense
PR DIRECTOR:
Jessica Hartley
CONNECTION STRATEGIST:
Angelique Schreuders
STRATEGIST:
Lex Noteboom
JUNIOR STRATEGIST:
Lisse Mastenbroek
ACTIVATION DIRECTOR:
Vera Korsten
SENIOR CONCEPT PRODUCER:
Catherine van Acker
CONCEPT PRODUCER:
Linda Jansen
PRODUCER:
Sanne Kragten
SCREEN PRODUCER:
Lotte de Rooij
PRODUCER DIGITAL:
Reinier Slothouber
PRODUCER DIGITAL:
Sandra Balke
Awards
D&AD Impact - Education: Black Pencil
D&AD Impact - Humanitarian Aid: Wood Pencil
D&AD - Integrated: Graphite Pencil
Cannes Lions - Direct: Gold Lion, Shortlist
Cannes Lions - Titanium: Shortlist
Cannes Lions - Outdoor: 2 Shortlists
Cannes Lions - PR: Shortlist
Cannes Lions - Glass: Shortlist
LIA - Non-Traditional: 2 Golds
Epica - PR: Silver
Epica - Media Innovation, Altenative Media: Bronze
Spikes Asia - Promo & Activation: Silver
Spikes Asia - Direct: Silver, Bronze
Creativity Awards - Best Work For Good: Finalist
The Sabre Awards South Asia - Not for Profit: Gold
ADCN - Integrated: Nomination
ADCN - PR & Influencer: Nomination
ADCN - Brand Activation & Experience: Nomination
ADCN - Next: Nomination
ADCN - Craft: Nomination