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WRK 08/08

CLIENT

ING

ROLE

Art Direction / Photography / Design

ING has been supporting Dutch football for 20 years, both financially and with goals and balls. And not to forget: training vests. To celebrate that, J. Walter Thompson Amsterdam pays tribute to the vests in the latest TV commercial.

In the video you see that you encounter the vests everywhere on the field: when warming up, position games, as a goal post and corner flag. The vests don't have it easy. They are smeared, torn and trampled. You can see  the agony of the vests  at various amateur clubs in the country. The glorious outcome makes everything right, when the ING vests are handed out to the basic players in the run-up to an international match for the Dutch Juniors.

The vests don't have it easy!

"Vests are smeared, torn and trampled, now it's time for a tribute"

PHOTOGRAPHY

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Credits

Client: ING Nederland 
Office: J. Walter Thompson Amsterdam 
Creatives: Bas Korsten, Marcel Hartog 
Producers: Marloes van den Berg, Petra Leddy, Andreas Möller 
Print producer: Chariva Geurts 
Photography: Robert Harrison 
Senior communication manager : Mirjam Smit Sports sponsoring manager: Steven Sedee 
Production company : Pink Rabbit 
POST / VFX: Crabsalad 
Director: Ismael (in collaboration with Allard) 
DOP: Martijn van Broekhuizen 
Editor: Martin Heijgelaar 
Music: Massive Music 
Sound: Studio Alfred Klaassen

WRK 08/08B

CLIENT

ING

ROLE

Design / Art Direction

‘Hup, samen naar buiten nu. Niet opgeven. Lekker voetballen.’

Everyone knows that Dutch football is not in its heyday. We missed two final tournaments and there is more discussion, analysis and thought going on than ever before. How is it possible that we have been overtaken by our Eastern and Southern neighbors? Is there something wrong with our youth academy? Is the level of our Eredivisie the reason for the decline? And is there a decline?

Credits

Bureau: J. Walter Thompson Amsterdam
Creative: Bas Korsten
Art Director: Robert Harrison
Screen Producer: Marloes van den Berg
Concept Producer: Andreas Möller
Business Director: Alewijn Dekker
 
Advertiser: ING Netherlands
Senior Communication Manager: Mirjam Smit
Sports Sponsorship Manager: Steven Sedee
 
Production: Halal
Director/Photographer: Jane Stockdale
Producers: Christel Hofstee, Francine van der Lee, Floor Schroeijers
Researcher: Sabrina Cols
Editor: MRTN - Martin Heijgelaar
Grading: The Cave - Joppo
Sound: Studio Alfred Klaassen – Jacco Lenstra
Music: AMP Amsterdam

PROJECTS

MenuCREATIVE DIRECTION & PHOTOGRAPHY

BernardusDESIGN / PHOTOGRAPHY / ART DIRECTION

ElanFILM / D.O.P / DESIGN

FireDESIGN AND ART DIRECTION

The Next RembrandtPHOTOGRAPHY

Jimmy NelsonDesign and Photography

YDUFILM / DEISGN / ART DIRECTION

ROBERT BENTLEY HARRISON
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Amsterdam

E-mail
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rbharrison79@gmail.com

PH.
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+31 (0) 655 871 502

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