WRK 08/08
CLIENT
ING
ROLE
Art Direction / Photography / Design
ING has been supporting Dutch football for 20 years, both financially and with goals and balls. And not to forget: training vests. To celebrate that, J. Walter Thompson Amsterdam pays tribute to the vests in the latest TV commercial.
In the video you see that you encounter the vests everywhere on the field: when warming up, position games, as a goal post and corner flag. The vests don't have it easy. They are smeared, torn and trampled. You can see the agony of the vests at various amateur clubs in the country. The glorious outcome makes everything right, when the ING vests are handed out to the basic players in the run-up to an international match for the Dutch Juniors.
The vests don't have it easy!
"Vests are smeared, torn and trampled, now it's time for a tribute"
PHOTOGRAPHY
Credits
Client: ING Nederland
Office: J. Walter Thompson Amsterdam
Creatives: Bas Korsten, Marcel Hartog
Producers: Marloes van den Berg, Petra Leddy, Andreas Möller
Print producer: Chariva Geurts
Photography: Robert Harrison
Senior communication manager : Mirjam Smit Sports sponsoring manager: Steven Sedee
Production company : Pink Rabbit
POST / VFX: Crabsalad
Director: Ismael (in collaboration with Allard)
DOP: Martijn van Broekhuizen
Editor: Martin Heijgelaar
Music: Massive Music
Sound: Studio Alfred Klaassen
WRK 08/08B
CLIENT
ING
ROLE
Design / Art Direction
‘Hup, samen naar buiten nu. Niet opgeven. Lekker voetballen.’
Everyone knows that Dutch football is not in its heyday. We missed two final tournaments and there is more discussion, analysis and thought going on than ever before. How is it possible that we have been overtaken by our Eastern and Southern neighbors? Is there something wrong with our youth academy? Is the level of our Eredivisie the reason for the decline? And is there a decline?
Credits
Bureau: J. Walter Thompson Amsterdam
Creative: Bas Korsten
Art Director: Robert Harrison
Screen Producer: Marloes van den Berg
Concept Producer: Andreas Möller
Business Director: Alewijn Dekker
Advertiser: ING Netherlands
Senior Communication Manager: Mirjam Smit
Sports Sponsorship Manager: Steven Sedee
Production: Halal
Director/Photographer: Jane Stockdale
Producers: Christel Hofstee, Francine van der Lee, Floor Schroeijers
Researcher: Sabrina Cols
Editor: MRTN - Martin Heijgelaar
Grading: The Cave - Joppo
Sound: Studio Alfred Klaassen – Jacco Lenstra
Music: AMP Amsterdam