Design / Art Direction / Photographer
At its core, Bernardus is only one thing. It is not a wine brand, a golf brand, or a brand of any other products or services you can think of. No, Bernardus is an experience brand. More than eating, drinking and golfing, Bernardus wants to give you something which once you have, you can never forget. Memories.
An identity developed to bring all the Bernardus experiences together.
Bernardus believes in quiet excellence. Unspoken greatness that doesn’t need to be told about, shown or displayed. To stay true to this brand vision we needed a belief system that any product, service or experience chosen to include in the portfolio can adopt and become better through time. To build this belief system we created a playbook, a set of guidelines which will point every aspect of Bernardus in the right direction.
The photography for Bernardus had to resemble the future of golf. A new era! We wanted to focus on the young talent but more importantly the dynamics and the design of a sophisticated golf course. With futuristic architecture and a challenging course to we brought across the energy and joy of creating memories with friends on the golf course.
Agency: Wunderman Thompson Amsterdam, Netherlands
Creative Partner: Bas Korsten
Creative Directors: Tunchan Kalkan / Max Arlestig / Guney Soykan
Head of design: Tunchan Kalkan
Design: Robert Harrison / Ronald Mica
Photographer: Robert Harrison
Producer: Chariva Geurts