Intersport – Robert Harrison

CLIENT

INTERSPORT

ROLE

CREATIVE LEAD

The SS26 concept was developed during an intensive three-day creative sprint led by Superson. I was invited to participate as Creative Lead, working closely with the agency and client teams to shape a campaign vision across Training and Football. The sprint brought together diverse creative and strategic perspectives, allowing ideas to be challenged, refined, and aligned in real time. Within this compressed timeframe, we defined the core concept and translated it into a clear visual direction, grounded in what was realistically achievable within production.
My responsibility was to oversee all creative output, with a strong focus on the craft of film and photography—using imagery as a key tool to develop, test, and articulate the idea.

CMPN // 1

→ TRAINING

Training For SS26, is positioned as more than a seasonal resolution — it is a mindset of continual reinvention. The film captures training as a quiet but relentless rhythm, focusing on the in-between moments: effort, breath, tension, recovery. Rather than celebrating outcomes, it honors the work that precedes them — the repetitions that slowly redefine what the body is capable of.

Training is framed as something bigger than the gym and bigger than a single goal. It is a lifestyle, a social experience, and a personal benchmark that evolves over time. By showcasing different levels of athletes in authentic environments, the direction reinforces INTERSPORT’s role as the supportive expert — empowering everyone to make training their own.

Progress becomes something earned, built one movement at a time — making the impossible feel possible

→ PHOTOGRAPHY

CMPN // 2

→ FOOTBALL

Football. For SS26, the focus shifts to football enthusiasts eager to return for the decisive half of their season. Rather than centering the match itself, the concept explores football off the pitch—capturing the moment a team regroups after the off-season and begins training again.

The film highlights reconnection, routine, and the shared anticipation of getting back to work. By focusing on preparation rather than performance, we tap into a relatable Gen Z mindset: football is as much about belonging and identity as it is about competition.

Visually, the direction emphasizes collective movement, authentic energy, and real athletes in real environments—aligning with INTERSPORT’s positioning as the local expert who supports every level of player.

The result is a campaign designed to generate excitement across retail, social, and e-commerce—connecting product to emotion at the moment players are ready to return to their clubs.