custom-cover-arrow

MENU

WRK 01/08

CLIENT

Art

ROLE

Creative Director / Photographer

Food photography has become a mainstream phenomenon. Restaurants, food bloggers, home cooked meals, it’s #foodporn everywhere. In the mass of all these sharable photos, food tends to turn into something superficial.

MENU shows a fresh unique take on photographing food. Like art, or actually anything in life, food will gain more emotional value when you know the story behind it. So, instead of focusing on a finessed dish on a plate, MENU takes you back to the origin of creating a menu. Sticking to the same principles and values a chef would when creating a menu.Paying a lot of attention to details, composition and preparation. Considering the sequence of serving and keeping each ‘course’ exciting and surprising.Served the closest place you can get to a chef’s mind: on his face.

"A dinner through the eyes of a chef and a photographer."

VEGETABLES

Welcome! As a first course we serve you an exciting variety of vegetables.
When creating a menu play around with different shapes and colours.
We have all these beauties of nature we can turn into an experience on a plate.
Enjoy!

Ingredients: A variety of carrots, radish and courgette.

decc5650059423.5d5e93843e16a
50bea650059423.5d5e938433617

SEAFOOD

A small serve captured from the great waters of the earth.  
When serving a multiple course menu, serve just enough to keep your guest gasping for more.

Ingredients: Octopus ink, lobster, mussels, mackerel skin, octopus suckles, sea urchin, razor clams

WINE

Serving this red wine to compliment the deep red tones of the meat.
When pairing the right drink with your dish you can create an explosion of taste.

Ingredients: Glass & red wine

645c7f50059423.5d5e93842b57d
c28ec750059423.5d5e93843ae38

MEAT

Now serving an aged, smoked and barbecue grilled prime rib. 
Different cooking techniques can help to create variety and intensify flavours in your menu.

Ingredients: Charcoal, smoke, aged prime rib

SPICES

Before you, a more complex dish with different kinds of spices.
Combine different flavours when creating a dish but keep them identifiable.

Ingredients: Vanilla, rock salt, star anise, coriander seeds, nutmeg,
mace, white pepper, red peppers, cardamom, cinnamon, curry powder

b4193650059423.5d5e93843753f
164c0c50059423.5d5e93842d498

STARCH

The following dish contains carefully selected varieties of starch. 
The most important thing in making a menu is balance and attention to detail.

Ingredients: Black rice, white rice, yellow peas, Borlotti beans, quinoa, wheat.

SWEETS

As a final dish we're serving this sweet sensation.
Try to build up to a climax when building your menu.

Ingredients: White chocolate, dark chocolate, raspberries

bf250e50059423.5d5e93843bf38
25bddc50059423.5d5e9384354c1

COFFEE

How would you like your coffee?  
One single ingredient can be used in endless variations.

Ingredient: Coffee beans

"To respect the art of craftsmanship we avoided any digital manipulation and did everything by hand. Just like you would in a great restaurant."

Screenshot-2020-09-15-at-17.03.17

Lurzer's INT'L Archive - 2017

“So on average, the photos would take about six hours to prepare. We wanted everything to be crafted by hand, and we really wanted the ingredients to be the hero. Robbie would go to the studio after work to start sticking ingredients onto his face in front of a mirror. Our big thing was that all the photos had to be in-camera realism with no digital manipulation. So that meant that depending on the shot, we would be limited to the number of photos we could take.”

Robert Harrison — Interview for 'VICE 'MUNCHIES'

“We wanted to take the audience back to the origin of a menu. In fact, you could say we deconstructed a traditional menu, and put its raw, individual elements back together again on my face. The whole series actually follows the path of a traditional menu. Starting with the light flavors first, moving on to the stronger flavors. It keeps building up. For example, serving vegetables before fish, and fish before red meat.”

svg-image

Robbie Postma — Interview for 'SHOTS MAGAZINE'

WORLD WIDE PRESS
Screenshot-2020-09-15-at-16.56.35
Screen-Shot-2017-06-08-at-09.53.45
Screen-Shot-2017-06-01-at-10.16.57
Screen-Shot-2017-05-15-at-15.11.32
Screen-Shot-2017-04-26-at-16.17.33
Screen-Shot-2017-05-01-at-11.21.07
Screen-Shot-2017-04-18-at-13.16.43
Screen-Shot-2017-04-24-at-17.31.30
Screen-Shot-2017-04-13-at-14.25.13
Screen-Shot-2017-04-13-at-14.23.39
Screen-Shot-2017-04-13-at-14.24.32
Screen-Shot-2017-04-13-at-14.24.00
Screen-Shot-2017-04-13-at-14.23.20
Screen-Shot-2017-04-13-at-14.22.37
Screen-Shot-2017-04-13-at-14.21.48
Screen-Shot-2017-04-13-at-14.21.30
Screen-Shot-2017-04-13-at-14.20.43
Screen-Shot-2017-04-12-at-16.31.28
Screen-Shot-2017-04-12-at-16.31.16
Screen-Shot-2017-04-12-at-16.29.05
Screen-Shot-2017-04-12-at-16.30.33
Screen-Shot-2017-04-12-at-16.28.52
Screen-Shot-2017-04-12-at-16.05.31
Screen-Shot-2017-04-12-at-16.28.12
Screen-Shot-2017-04-12-at-16.26.43
Screen-Shot-2017-04-12-at-16.04.10
Screen-Shot-2017-04-12-at-16.05.14
Screen-Shot-2017-04-12-at-16.06.00
Screen-Shot-2017-04-12-at-15.59.23
Screen-Shot-2017-04-12-at-16.04.28
Screen-Shot-2017-04-12-at-16.03.44
Screen-Shot-2017-04-12-at-16.02.42
Screen-Shot-2017-04-12-at-16.00.17
Screen-Shot-2017-04-12-at-15.54.40
Screen-Shot-2017-04-05-at-13.57.37
Screen-Shot-2017-04-11-at-15.34.22
Screen-Shot-2017-04-11-at-15.37.15
Screen-Shot-2017-04-11-at-15.35.23
Screen-Shot-2017-04-07-at-09.29.09
Screen-Shot-2017-04-07-at-09.29.38
Screen-Shot-2017-04-04-at-13.40.06
ADWEEK
Screen-Shot-2017-03-27-at-12.08.49
Screen-Shot-2017-03-21-at-15.23.28
LBB
FONK1
ADFORMATIE
FONK
FHM
CREATIE-FB
943-shares
BEST-ADS

“The devil is in the detail and that’s something we really took to heart when shooting the photography. Each single ingredient was painstakingly hand-placed onto the face, resulting in literally hours of preparation for each shot. For us it was important to work in a very organic way, shoot everything in camera and use no digital manipulation at all.  This attention to detail and technique, combined with the unexpected scenarios – I guess some would say downright disturbing images - is what has this such a compelling project to work on.”

svg-image

Robert Harrison — Interview for 'The Independent'

Behind the scenes

Credits

CONCEPT CREATOR
ROBBIE POSTMA
ROBERT HARRISON


ART DIRECTOR
ROBBIE POSTMA
ROBERT HARRISON

DESIGNER
ROBERT HARRISON

PHOTOGRAPHER
ROBERT HARRISON

CREATIVE PARTNER
BAS KORSTEN

PR DIRECTOR
JESSICA HARTLEY

VIDEO EDITOR
TIM ARNOLD

MEDIA PRODUCER
CHARIVA GEURTS

Press

Accidentalbear
Adformatie
Adweek
Al things Qulture
All Design Food
Another Universe
Anygator+A57:N102
Ateriet
Ausquerry
Avsarkurgun
Ballinnn
Bantumen
Behance - 4.9k likes / 88.1k views
Bestadsontv
Bigg Boss
Blog OSS
Branding.news
BuzzFeed
Canadas 100 best
CDM
Cheflife
Coloribus
Communicatie online
Coolinary
Creatie 


Designboom
Designtaxi
Deskgram.club
Devi Soewono
Digifotostarter
Dravenstales
dyt.
Elluchador
Ephoto
FHM
Flavorful World
Foka
Fonk
Food and Wine
Food Eagle
Foodiggity
Fotoblogia
Fotozin
Fubiz
FuriaMag
Gastronomie Journal
Gatsby
Hoga Page
Hot News Trend
Independent
Interez


Interview
Iqads
Iskelma
Its rap
Kaddr
L'OBS

La Reclame
Laughing Squid
Little Black Book
Luistierrasnegras
Merca2.0
Metaphorimages
Mmmono
Mott
MSN 
Munchies Vice
My travel boektje
Neatorama
Nederlands Media Nieuws
Nowy Marketing
PetaPixel
Plethorist
Qulture
Quote
Red Focus
Repubblica


Rodka
SDPnoticias
Shoot Amsterdam
Shots 
So Bad So Good
Spiegel OnlineDuitsland
SuperSix
Swiat Obrazu
 The Awesome Daily
The Drum 
Trendhunter
Update Ordie
Voice
Warp 2 search
Whudat
Xatakafoto
J Walter Thompson
 

...

Robert Harrison
-

Amsterdam

E-mail
-
rbharrison79@gmail.com

PH.
-
+31 (0) 655 871 502

Connect
-
In.     Tw.      Be.     Vi.      Li.