WRK 06/08
CLIENT
Jimmy Nelson
ROLE
Design / Photography
The Jimmy Nelson Foundation is using the power of the internet against itself by unleashing The Preservation Robot. An autonomous robot that fights back against Westernization by flooding the internet with images of indigenous cultures.
A Robot that helps humans preserve cultural identity.
Insight
The Preservation Robot is equipped with a Web Search API that enables it to search for open online spaces like social media platforms and cloud sharing websites. Through Natural Language Processing it executes custom account generating scripts. When succeeded, it starts uploading thousands of images of indigenous cultures. After each upload, the robot retrieves the geolocation from the server it’s been uploaded to, so we can trace the actual location on our campaign website, which features a real-time visualization of Earth and The Preservation Robot’s progress. Furthermore, all the photos are equipped with specific hidden keywords in the metadata to make sure they pop up everywhere on the internet.
“We spend a lot of time blending the digital and the physical when it comes to interactive experiences and we like to think we push the limits of what is possible. But it’s not every day we get briefed to design a robot! So we’re pretty proud to show our latest bold foray into the world of interactive experiences and robotics. The Preservation Robot project represents a synthesis of interactive design, development and fabrication techniques in the aim of helping Jimmy Nelson preserve indigenous cultures.”
Kev Mayo — Creative Technologist, SuperHero CheeseCake
CREDITS
JIMMY NELSON – PRESERVATION ROBOT
Client: Jimmy Nelson
Photographic Artist: Jimmy Nelson
Public Relations & Partnerships Manager: Marit Hoog
Project Manager: Coco Box
AGENCY: J. Walter Thompson Amsterdam
Creative Lead: Bas Korsten
Senior Art Director: Tunchan Kalkan
Creative: Marius Gottlieb and Jasper Korpershoek
Digital producer: Reinier Slothouber and Hans Dekker
Producers: Charlotte Lilly and Anne Cliff
Design Lead: Tunchan Kalkan
Design: Robert Harrison
Photography: Robert Harrison
PR Director: Jessica Hartley
DIGITAL PARTNER: SuperHero CheeseCake
Rian Verhagen - Managing Partner / Director of Technology
Niels van Esch - Managing Partner / Head of Production
Kev Mayo - Creative Technologist
Mathijs Peerboom - Lead Creative Developer
Stan van Oers - Creative Developer
David van Ochten - Creative Developer
Antoine P.Kostadinoff - Interactive Art Director
Raphael Ferraz - Senior Digital Designer
Joris van Raaij - Motion Designer
Carina Schutte - QA
Pim van Daelen - UX Designer
Bas Schutte - Sr. Digital Producer
TECHNICAL PARTNER: Milvum
CTO: Arvind Jagesser
Developer: Kaj Oudshoorn
Developer: Tim de Jong
Developer: Albert ten Napel
Developer: Jelle Licht
PRODUCTION COMPANY: Tim Arnold AV
Editor & Film: Tim Arnold
Motion Graphics: Tim Arnold
Sound Design: Tim Arnold