Young Designers United
Art Direction / Design
It is not the first time that a political statement has been made in fashion and it will certainly not be the last. Amsterdam fashion collective Young Designers United brings together politically rival countries with a new collection through the use of unraveled flags.
"The United Collection is a creative statement against the increasing tensions you see, hear and read every day, using fashion and design to create something new and meaningful," said the press release. , Russia and Ukraine and Eritrea and Djibouti together. The limited collection is made of unraveled flags. The material of the different flags is then combined to make an item. The items are not for sale and 'serve only as an expression of the message'.
Uniting flags of rival nations in
true fashion statements.
“Every once in a while a project comes along that has its own life. Its own dynamic. Maybe because the idea behind The United Collection is so topical, people and companies wanted to contribute without thinking twice. The power of creativity and doing something positive truly brings out the best in people.”
Bas Korsten — Global Chief Creative Officer, Wunderman Thompson
Agency: JWT Amsterdam, Netherlands
Creative Partner: Bas Korsten
Creative Directors: Tunchan Kalkan / Max Arlestig
Director / Sr. Art Director: Tunchan Kalkan
Creatives: Marius Gottlieb, Jasper Korpershoek
Visual designer: Robert Harrison
Producer: Chariva Geurts
PR Director: Jessica Hartley
Editing, Motion Graphics & Sound Design: Tim Arnold
Voice-Over: Hannah Whitely
Retoucher: Paul Roberts